How CashKaro Is Carving A Place At The Top In India’s Cashback & Couponing Market !

*Rohan Bhargava is a very well known name in the e-commerce and internet industry in India. In 2011, he along with his wife Swati started cashback site Pouring Pounds in the UK and in April 2013 the couple started CashKaro.com in India.
*Rohan has completed his education from the London School of Economics after studying in the US. He started his career with an asset management fund called Washington Square right after college in 2004. Here he grew the asset base from $50 million to $750 million in just over 5 years.Thereafter Rohan joined Aladdin Capital, a large US based hedge fund, where he led a $1 billion acquisition of Solent Capital and continued to work with them for the next 2 years.
*Rohan had always had an entrepreneurial vision so along with his wife Swati started Pouring Pounds, a B2B Cashback business in the UK in July 2011. After its success in the UK, the couple launched CashKaro.com in India in April 2013. Today, CashKaro.com is India’s largest and fastest growing cashback & coupons site.
*In this interview with Techstory, Rohan talks about the role of cashback in success of e-commerce in India, about the crowded cashback and couponing market and the startegy of CashKaro going forward.

Rohan And Swati Bhargava

Judagiri |Updated |February-22-2016...

Before starting CashKaro you had started a similar website in the UK called Pouring Pounds. What were your learnings from the first venture that helped you with CashKaro?
After my stint at Aladdin Capital, a US based hedge fund Company I started my first entrepreneurial cashback business PouringPounds.com with my wife Swati in 2011. Today Pouring Pounds is one of the UK’s leading Cashback and Voucher websites and works with 2,500 popular brands like Tesco, Debenhams, M&S, Expedia and Argos.
Pouring Pounds served as a great predecessor to CashKaro in terms of learning. I think the biggest take away from Pouring Pounds is that people are inclined towards SAVINGS and GREAT BARGAINS. This innate trait led us to start CashKaro.com in April 2013 in India. Also, as first generation entrepreneurs and as a brand we also learnt that users are our biggest critics and their feedback is of core importance to evolve. As a team we delve deep and try to action on user feedback to offer a better and seamless experience.